Agausian cereal brand fined by Russia

Author: Ḱirst́a-Marâ Labi

Tamara - Russian authorities have issued a hefty fine to Zeimi, a popular Agausian cereal brand based in Poland, for openly criticizing Russia's invasion of Ukraine. Tensions between the two neighboring countries reached a boiling point, leading to this punitive action.

Zeimi, which translates to "feast" in English, is an Agausian brand which sells a number of breakfast items. The brand is regionally popular and has its headquarters in Poland. The company was founded in 1999 in the Agausian town of Damо́ḱidebloba. It grew in popularity then moved its headquarters to Kraków in 2014.  

The Russian government took offense to Zeimi's cereal box message, which read, "make breakfast, not war!" The authorities accused the company of meddling in political affairs and tarnishing Russia's reputation, resulting in a substantial fine being imposed on the brand.

This incident highlights the ongoing concerns regarding freedom of expression and the suppression of dissenting voices in Russia. Critics argue that such measures align with a broader pattern of limiting civil liberties and stifling public discourse within the country.

In response, a spokesperson for Zeimi stated that the company would comply with Russian officials, pay the fine, and remove the cereal box from Russian shelves. However, they also urged governments to reflect on their priorities when they take issue with an anti-war message. By ending the controversy, Zeimi hopes to resolve the situation and avoid further repercussions.

(Agausian Translation)

Rusetis kelisuplebam soliduri žarima daaḱisra Ṕolonetsëâ dapužnebul Agûzis martsëvleulis ṕoṕularul brends Zeimi Rusetis mër Ûḱrainaši šečris ǵâ ḱrit́iḱistvis. Or mezobel kveḱanas šoris dažabulobam mâǵtsëâ duǵils, ramatsëâ gamoitsëvâ es sadamsželo kmedeba.

Zeimi aris Agûziuri brendi, romelitsëâ ḱidis ûamrav sûzmis ṕroduktsëâ. Brendi regionši ṕoṕularulâ da misi satao opisi Ṕolonetsëâ. Ḱomṕanâ daarsda 1999 tsëls Agûzës kalak Damóḱidelobaši. Igi gaizarda ṕoṕularobit da šemdeg 2014 tsëls misi satao opisi Ḱraḱovši gadait́ana.

Rusetis mtavrobam šeuratsëkḱopa mâḱena Zeimis martsëvleulis ḱutsëâ, romelšitsëâ etsëra: "Sûzme gaaḱete da ara omi!" Kelisuplebam ḱomṕanâ daadanašûla ṕolit́iḱur sakmëbši čarevaši da Rusetis reṕut́atsës šelakvaši, ris šedegadatsëâ brends mnišvnelovani žarima déḱisra.

Es intsëdent́i kazs ûsvams Rusetsëâ gamokat́vis tavisuplebastan da ganskvavebé kmebis čakšobastan daḱavširebit arsebul šešpotebas. Ḱrit́iḱosebi amt́ḱitsëben, rom aseti zomebi emtkveva samokalako tavisuplebebis šezǵudvisa da kveḱnis šignit sazogadoebrivi disḱursis čakšobis ûpro parto models.

Amis saṕasukhod, Zeimi sṕiḱerma ganatsëkada, rom ḱomṕanâ démorčileba Rus opitsëalur ṕirebs, gadaikdis žarimas da amoiǵebs martsëvleulis ḱutsëâ Rusé taroebidan. Tumtsëâ, mat aseve mótsëdes mtavrobebs dapikrdnen tavânt ṕriorit́et́ebze, rodesatsëâ isini aṕrot́est́eben omis satsënaaǵmdego gzavnils. Daṕirisṕirebis šetsëḱvet’it Zeimi imedovnebs, rom mógvarebs sit́uatsëâ da tavidan aitsëlebs šemǵom šedegebs.